Quincy, Florida still retains an air of Victorian gentility – with a hefty dash of Southern charm. The stock certificates were undoubtedly consolation when shade tobacco agriculture collapsed several decades later. Munroe’s diligence resulted in a town populated with Coca-Cola millionaires. (And my bank thinks free checking is doing me a favor.) Reportedly, he even made seed loans to tobacco farmers conditional upon stock purchase – though offering to lend the purchase money and wait until harvest for repayment. Purchasing stock himself, Munroe urged family, friends and business clients to do the same. Munroe, a local bank president, decided that people would always be able to find a nickel for a Coke™, so the investment was sound. When the fledgling Coca-Cola Company first offered stock to the public, Mark W. ![]() But an odd twist of fate further padded the local economy, earning Quincy, Florida the unofficial title of “the Coca-Cola® town.”
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